TASTE THE WORLD: Exploring the increasingly-international flavours of hot cross buns.

Hot cross buns have come a long way since 1361 when Father Thomas Rocliffe first stamped his humble fruit and spice cakes with the sign of the Holy cross, to be distributed on Good Friday. In fact, a recent report by market research company, Mintel, shows that between 2016 and 2020 there were more than 50 different hot cross bun flavours being baked and sold globally!


Whilst here in Australia the most popular flavour for hot cross buns is still the ‘original’ recipe, there are strong signs things are changing as locals seek out more creative temptations at Easter time. Chocolate and Fruit-based recipes, in particular, are growing rapidly in popularity. Other flavour variants on the rise include Apple & Cinnamon, Spicy Raisin, Blueberry & Maple and Toffee. Mintel even found Lamington, Gooseberry and Pumpkin Seed varieties!


Another interesting change coming out of European bakeries at the moment is the rise of savoury hot cross buns. Easter 2020 saw Marks and Spencers in the UK launch their first-ever savoury option, with fiery chilli and cheese recipe featuring jalapeno and chipotle chillies – putting the H-O-T into hot cross buns!

Even without the chilli, savoury recipes like these are a definite trend to watch, given they cater directly to the ever-growing number of consumers with concerns about their sugar intake – not to mention those who simply don’t have a sweet tooth and can feel a little left out at Easter time!

Of course, what this all suggests is that Easter 2021 is a great time to start getting creative with your own hot cross buns and Easter creations. Start experimenting and who knows? You might just create the next hot cross bun global phenomenon!

Ready to explore your creativity this Easter?

Fill out the form to DOWNLOAD our latest recipe ideas today.

Mix it up this Easter

MAURI Bun Bread Mix – Special Deals available now

The Easter season is upon us once more. As always, it’s sure to be one of the busiest times of the baking year as Australians everywhere fall in love again with the time-honoured family favourite: Hot Cross Buns! So if you’re looking to maximise your Easter sales – without maximising your effort – be sure to order MAURI Bun Bread Mix now because we have some greats deals available. Call our Customer Service Team on 1800 649 494 for details. 

Classic or creative? You decide! 

Super tasty and super versatile, MAURI Bun Bread Mix is the secret to creating irresistible Easter treats. It’s the perfect base for baking classic spiced Hot Cross Buns. Or why not get creative and create completely new varieties for 2019? We have created a collection of premium and brioche style Hot Cross Bun recipes to get you started, including a visual step by step guide to creating wonderful Easter twists, plaits and pull aparts. Click the button below to get your copy.  

Quality you can rely on 

Made with the finest quality Australian ingredients and flours, MAURI Bun Bread Mix means you’ll get consistent results and quantities every day. You’ll save time and effort too, helping you keep up with the high Easter demand! 

Contact your MAURI Account Executive or our Customer Service Team on 1800 649 494 to order.
*Note: deals available until stocks last.

2019 Easter Recipes 

Stay up-to-date with our FREE 'Baking Better' eNewsletter